Customer Profile
BB’s Bakery
Brigit's Bakery (BB’s Bakery) is one of London’s most recognisable afternoon tea brands, known for its unique sightseeing bus experiences and Covent Garden bakery.
Blending traditional British afternoon tea with a modern, themed twist, BB’s Bakery offers immersive experiences on iconic Routemaster buses, combining London landmarks with premium patisserie-style food.
With seasonal themes, licensed partnerships (including Paddington, Peppa Pig and MONOPOLY) and strong visual branding, BB’s Bakery requires high-quality, eye-catching merchandise that enhances the customer experience and extends brand engagement beyond the event.
What We Do for BB’s Bakery
Premier Print & Promotions Ltd acts as BB’s Bakery’s promotional merchandise partner, delivering creative, high-quality branded products designed to complement their experiential offering.
We support BB’s Bakery with:
- Custom reusable cups aligned to themed campaigns and licensed collaborations
- Vibrant, design-led merchandise to match seasonal and character-led experiences
- High-volume production for consistent use across tours and events
- Durable, practical products designed for customer use and retention
Each product is carefully developed to reflect BB’s Bakery’s playful, premium aesthetic, ensuring strong visual impact while maintaining quality and usability.
By combining creative design with reliable production, we help BB’s Bakery turn everyday items into memorable brand touchpoints.
Our Work with Hospitality & Experience-Led Brands
Hospitality and experience-led brands rely on emotional connection, visual identity and shareable moments to drive engagement.
At Premier Print & Promotions Ltd, we understand the need for:
- Visually impactful, Instagram-ready merchandise
- Consistency across seasonal and themed campaigns
- High-retention products that extend the customer experience
- Scalable production for high-volume, customer-facing use
Whether supporting brands like BB’s Bakery or other experiential businesses, we create promotional merchandise that enhances the customer journey, reinforces brand identity and delivers lasting visibility beyond the initial experience.
Results
Industry research from BPMA, PPAI, ASI, PSI and Sourcing City shows that over 80% of recipients recall a brand after receiving promotional merchandise, with useful items retained by more than 70% of recipients.
For BB’s Bakery, reusable, design-led merchandise enhanced the customer experience while extending brand visibility beyond the bus tour, turning functional items into lasting branded keepsakes.
Experiential Merchandise Support
Creative, high-quality branded products developed to complement themed customer experiences, licensed collaborations and high-volume hospitality use.
Why It Works
Useful, visually distinctive merchandise keeps the experience going after the event, transforming practical items into memorable brand touchpoints with repeat visibility.
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